The concept of Corporate Social Responsibility is progressively known as Corporate Responsibility (CR) as this holistically includes all elements on how a company does business rather than merely focusing on the social aspects, i.e. philanthropy and community projects. CR importantly includes the wider issues of governance, ethics and impact on the community and environment.

CR is not limited to Public Relations (PR) or how a company may choose to give away its money, but encourages the board and senior management to review all aspects of its business to ensure there is no practice of irresponsible behaviour in its value chain. ‘It is concerned with what business a company is in and how it goes about doing that business.’

 PLUS has been doing its share of CR by providing safe infrastructures and continuous improvements of highway facilities and services which has enriched and improved the livelihood of the communities (i.e. upgrading of Toll Plazas and Rest and Service Areas (RSAs), third lane widening, pavement works and continuous maintenance of the expressways). 

However, our CSR activities also need to be more defined. CSR as outlined in the Silver Book is a commitment by business to contribute to economic development, environmental and social sustainability of communities through the on-going engagement of stakeholders, the active participation of communities impacted by company activities and the public reporting of company policies and performance in the economic, environmental and social arenas.