“Selamat di Jalan” Road Safety Programme

PEB promotes the “Selamat di Jalan” programme, which aims to educate and promote road safety awareness amongst school children with the involvement of PLUS staff as the driving force behind the programme.

The rationale behind “Selamat di Jalan”

• The phrase originates from “Selamat Jalan” which means “Have a Safe Journey”. It evokes the feeling of wellbeing, care and concern as well as  projects a positive message to the public.

• At the same time, the phrase also cautions people to be safe and take responsibility for their actions on the road.

• The paraphrasing “Selamat di Jalan” will therefore further associate PLUS with safety. The constant reinforcement of the message demonstrates that PLUS is indeed very serious about the safety of all road users.

• Road Safety Education is a life-long process and should begin with the young in schools, so that safety becomes ingrained into youth culture.

• As such, our main target recipients are school children between the age of 10 to 15 years old:

      §  Primary school: Standard 4 to 6
      §  Secondary school: Form 1 to 3

• As outlined in the Silver Book, CSR programmes should target under served and under developed markets and communities. Thus the selected schools will be chosen from rural and sub-urban areas throughout the country, especially those within the PLUS section office locations.

Malaysia Zero Fatality Vision

• Road Safety Department (JKJR) will be embarking on a three-year Malaysia Zero Fatality Vision campaign early next year. The Zero Fatality Vision is a safety policy and philosophy that covers all aspects of safety including the driver, vehicle, road infrastructure and environment safety with the aim that no one should be killed or seriously injured within the road environment due to accidents.

• The vision envisages that although error and accidents may continue to happen, it must not cause death or injury. This “safety systems” approach recognizes good road and vehicle design, traffic management and road user’s responsibilities as integral elements in road safety planning, complementing actions to reduce hazardous behavior. We should capitalize on this paradigm shift and position ourselves as a leading advocate of this safety systems approach.

• As the MZFV is an integrated approach to road safety, the programmes will include road safety education in schools through Road Safety Clubs (Primary 1 to 6), Traffic Cadets (secondary school students), community outreach awareness programmes where volunteers can play a major role, enhancement of transport systems that accommodate vulnerable road users (cyclists, pedestrians) and periodic but visible advertising campaigns.

Motorsports

• Motorsports is another high visibility arena that PLUS is involved in. It is still a fledgling industry in Malaysia, hence our involvement in its development is appropriate and justified. Motorsports also indirectly promotes skilled and responsible driving, self discipline and knowledge of a vehicle’s capacities and capabilities, hence we are investing in a new generation of future drivers of our roads who are more aware, disciplined, responsible and safety-conscious.

• It also supports the Government objectives to identify young talents in Motorsports and helps create activities for racial integration. In a more global aspect, the continued co-sponsorship of the A1 GP Team Malaysia gives brand visibility in countries where PLUS already operates or may venture into in the future, as TV coverage via ESPN / Astro Super Sports is extensive in the Asia-Pacific region and in countries where the A1 GP is held.