In conjunction with the National Month Celebration, PLUS Malaysia Berhad (PLUS) launched its 2018 National Day and Malaysia Day Campaign at Persada PLUS, today.
PLUS Managing Director, Datuk Azman Ismail said, "The Campaign projects our aspiration in uniting and connecting the People through our safe and comfortable highway network. Our campaign is aimed at promoting unity and patriotism among Malaysians and love for the country through various programmes and activities."
Merdeka Photo Contest
In conjunction with the Campaign, PLUS is organizing a 'Kenali Malaysia, Sayangi Malaysia' Photo Contest via Facebook and Instagram.
To participate, the public can post and share photos on patriotism and unity on their Facebook and Instagram pages accompanied by the #PLUSMerdeka2018 hashtag.
"The most powerful and captivating photo will stand a chance to win an iPhone X and 10,000 PLUSMiles points until 30 September," explained Azman.
PLUS Unity Drive
The Campaign also consists of PLUS Unity Drive where PLUS staff will visit selected charity homes and community centres in central, southern and northern regions. During these visits, PLUS staff will organise various engaging activities with residents and present monetary contributions to each community centre.
Unity Ribbon Wearing
"We are also collaborating with Projek57, a movement spearheading the wearing of Unity Ribbons in support of Orang Asli education and empowerment programs. Throughout this Campaign, all PLUS personnel will wear and display the Unity Ribbon as part of our efforts to support and promote unity among Malaysians," Azman said.
Sayangi Malaysiaku Drive with Radio Personalities
PLUS is also initiating 'Sayangi Malaysiaku Drive' with radio announcers from Era.fm (DJ Hanif), Hitz.fm (DJ RD) and My.fm (DJ Jack). These personalities will travel and visit some places of interest along the PLUS highway network such as Bandar Hilir in Melaka, Ulu Bendul Recreational Forest in Kuala Pilah, Satay Willy Restaurant in Kajang, Arulmigu Sri Rajakaliamman Glass Temple in Johor Bahru, Iskandariah Palace in Kuala Kangsar, Mee Udang Restaurant in Sungai Dua and Sedim Tree Top Walk in Kedah.
Merdeka Photo Gallery
Throughout the National Month, PLUS in collaboration with Arkib Negara will hold a Rukun Negara and National Day photo exhibition at the Sungai Buloh Overhead Bridge Restaurant.
"The photo gallery focuses on the Rukun Negara and its primary objective of being the key to unity of this Nation," added Azman.
Special Merdeka Menu at Rest Areas
Additionally, PLUS Business Partners at its Rest and Service Areas will offer Special Merdeka Menu to celebrate the National Day and Malaysia Day until the end of September.
The PLUS Merdeka Campaign launch ceremony was officiated at Persada PLUS today by PLUS Chairman, Tan Sri Dato' Mohd Sheriff Mohd Kassim.