PLUS, THE FIRST HIGHWAY COMPANY TO WIN THE AMEC 2020 GLOBAL GOLD AWARDS PLUS Malaysia Berhad (PLUS) emerged as the Gold award winner in the category of managing crisis and reputation at the AMEC Global Summit 2020 Awards Ceremony in the United Kingdom recently. PLUS is the first highway company in the world to receive the award bestowed by International association for the measurement and evaluation of communication (AMEC).
“We are surprised and delighted that the award, which was nominated by Isentia, our regional media monitoring and analysis company was judged as the winning entry over two international brands, Fullintel who won Silver and LexisNexis who received the Bronze. This is proof that the support from the top leadership is key to communications success,” exclaimed Syed Mohammed Idid, Head of Corporate, Community & Public Engagement of PLUS.
“PLUS’ consultation with Isentia uncovered valuable insights into its highway customer behavior and pinpointed the key areas in leadership and its brand promise “Taking care of you every step of the way” enabled the team to review its strategic focus in enhancing the brand reputation. Isentia's suggestion to combine mainstream media monitoring, social listening and online market research as a mixed method of research helped us to ascertain results that reaffirmed our reputation index score, which was a positive jump from 2018,” he elaborated.
Isentia’s Head of Insights, Asia, Prashant Saxena, said “Our insights team stays on the winning streak at the prestigious AMEC awards with high conversion rates. In 2020, we submitted some of our best work for six award categories resulting in four gold and one silver wins. Thanks to our Malaysia team for helping PLUS for their ongoing reputation measurement project. With eighteen AMEC award wins over the last three years, Isentia continues to be the
leading media intelligence specialist in APAC by providing world-class insights to our clients across both government and commercial sectors.”
The AMEC Awards is an annual award program organized by the International Association for the Measurement and Evaluation of Communications that recognizes the exceptional work and accomplishments of research, measurement and analytics for businesses and government communications campaigns.
AMEC is the International Association for Measurement and Evaluation of Communication. It is the world’s largest media intelligence and insights professional organisation, representing organisations and practitioners who provide media evaluation and communication research. AMEC currently has more than 160 members in 86 countries worldwide.