Celcom Axiata Berhad (Celcom) today announced its collaboration with PLUS Malaysia Berhad (PLUS), with the aim to unlock seamless mobility experiences and co-create sustainable value for Malaysian communities. The partnership between the two prominent Malaysian brands aims to jointly develop and deliver innovative solutions, elevating the mobility and connectivity experiences for both individual and business segments in Malaysia. The collaboration will include the development of total fleet management solutions, integration of both loyalty platforms and exploring 5G applications that adds value to the highway communities.

Idham Nawawi, Chief Executive Officer of Celcom and Datuk Azman Ismail, Managing Director of PLUS inked a Memorandum of Understanding (MoU) to mark the collaboration today at Celcom’s headquarters, @Celcom, in Petaling Jaya. The signing ceremony was witnessed by Afizulazha Abdullah, Chief Operating Officer of Celcom and Christine Liew, Chief Commercial Officer of Projek Lebuhraya Usahasama Berhad. Also present were Dato’ Izzaddin Idris, Chairman of Celcom and Dato’ Mohamad Nasir Ab. Latif, Chairman of PLUS.

Through Celcom’s LTE connectivity and Internet-of-Things (IoT) platforms, the collaboration will accelerate PLUS’ aspiration to become the smart highway of the future. The journey will kick-off with the development of Smart Fleet Management Solutions, a system for tracking vehicles, improving driver's safety and health, and managing vehicle maintenance with the aim of improving efficiency and productivity of vehicle fleets and enhancing the safety of our highway communities. 

Idham Nawawi, Chief Executive Officer of Celcom Axiata Berhad said Celcom’s collaboration with PLUS signifies Celcom’s continuous determination to drive the nation’s IR4.0 agenda as a digital enabler in driving IoT adoption for Malaysian industries. 

“We are honoured with PLUS’s recognition in our technological capacity, and we are committed to elevate the industry’s infrastructure and operations with future-proof solutions, including 5G solutions. Celcom and PLUS share a common ground of connecting Malaysians through our own capacity and infrastructure, and I am optimistic that the synergy between the two organisations will further transform the nation’s road and transport ecosystem, towards the development of a smart digital nation.” Idham added. 

“As a critical national asset, PLUS is consistently exploring opportunities to unlock seamless connectivity that exist, which will enable us to positively impact the entire socio-economic environment for the betterment of our customers. Our partnership with Celcom today provides a stronger platform for us to prepare the nation towards embracing the highway of the future, today”, noted Datuk Azman Ismail, Managing Director of PLUS Malaysia Berhad.

Celcom and PLUS will also work towards the development of cross products and services such as mobile connectivity offering for PLUSTrack members and business partners at PLUS’ Rest and Service Area (“RSA”). These unique offerings together with loyalty programs for both PLUSMiles and Celcom rewards platform will soon be made available on mobile, via the Celcom Life App and PLUS App. 

Additionally, the collaboration will see PLUS and Celcom exploring other applications of 5G solutions in supporting highway operations, such as 5G Wi-Fi coverage and to research and develop supportive technology in the field of Assisted Driving and Autonomous Vehicle in the future.


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